Perpendicular merchandise-display



Dec. 5, 19% H. N. ROUDER 3,289,339

PERPENDICULAR MERCHANDISE-DISPLAY Filed Aug. 6, 1965 INVENTOR. HENRYROL/D/ZR HTTOR/VEY United States Patent Ofiice 3,289,339 Patented Dec.6, 1966 3,289,339 PERPENDICULAR MERCHANDISE-DISPLAY Henry N. Rouder, NewYork, N.Y., assignor to William Gluckin & Company, Inc.,'New York, N.Y.,a corporation of New York Filed Aug. 6, 1963, Ser. No. 300,291 2 Claims.(Cl. 40126) This invention deals with merchandise displays utilizing astandard type of perpendicular sales card supporting frame as a meansfor supporting and displacing merchandise detacha bly coupled with amounting element supported in the frame to expose the merchandise uponone surface of said element and the frame. More particularly, theinvention deals with a structure of the character described, whereinsaid element includes at the upper portion thereof a downwardlyextending dis play panel.

Still more particularly, the invention deals with a structure of thecharacter described, wherein the merchandise for display is an articleof apparel arranged upon a plastic molded form, with which is attachedthe means for detachably coupling the merchandise with said element.

The novel features of the invention will be best understood from thefollowing description, when taken together wtih the accompanyingdrawing, in which certain embodiments of the invention are disclosedand, in which, the separate parts are designated by suitable ref erencecharacters in each of the views and, in which:

FIG. 1 is a rear view of a display made according to my invention,omitting part of the one side thereof and the base support for the frameof the device and also omitting the garment arranged on the molded form.

FIG. 2 is a substantially central vertical section of the structureshown in FIG. 1, again omitting the garment and with part of thebackground showing broken away; and

FIG. 3 is a rear view on a reduced scale of the display detached anddiagrammatically indicating arrangement of the rear portion of abrassiere arranged upon the form and with parts of the constructionbroken away.

In illustrating one adaptation and use of my invention, I have shown thesame applied to the display of a brassiere in connection with a standardtype of sales ticket supporting frame, commonly used in providingupright or perpendicular displays of the ticket and commonly used uponthe rear portion of a counter.

Considering FIGS. 1 and 2 of the drawing, represents an oblongrectangular frame of the type and kind described. The frame is U-shapedin form in cross-section, as will be clearly apparent from the sectionthrough the bottom rail 11 of the frame, as seen in FIG. 2 of thedrawing. The frame 10 also includes channel upright side rails 12, whichare integrally joined by a crosshead 13, consisting of spaced sidestrips, which form an opening 14 in the upper edge of the crosshead 13,the opening extending to the full depth of the channels in the sidemembers 12, as will be apparent from the width of a mounting element 15or the extended upper portion 16 thereof. Considering FIG. 1, it willappear that the width of 16 is slightly less than the overall widthdefined by the side members 12 of the frame 10.

Foldable in connection with the upper end of the extension 16 is a widerdownwardly extending display panel 17, as clearly noted in FIG. 2 of thedrawing. The element 15 has, adjacent the upper portion of that partthereof disposed within the environment of the frame 10, a transverseaperture 18, the purpose of which will be later described. Fixedcentrally to the lower member 11 of the frame 10 is a depending rod orpost 19, the length of which will govern the height of the arrangementof the frame 10 above a support, upon which the lower end of 19 or thebase of 19, not shown, is arranged. The bases of frames of the type andkind under consideration are well known in the art.

From the foregoing, it will be apparent that the element 15 is simplysubstituted for the usual display or sales ticket or card which issupported in the frame 10 and it is preferred that the element 15 willbe made of relatively thick cardboard or other suitable material.

In the present illustration, the display 20 for detachable coupling withthe element 15 comprises a molded plastic form characterizing the upperfront portion of the body of a woman, including a short portion of theneck. The form comprises a bottom wall 22, a central front wall 23, atopposed sides of which are outwardly protruding bust portions 24, partof one of which is indicated in FIG. 2 and portions of both of which areillustrated in FIG. 3. The display form Ztl also includes a top walland, as indicated in FIG. 3 of the drawing, the form includes side wall26, which include the shoulder walls 27 extending into and joining thetop wall 25, which constitutes part of the neck portion of the form.

Rear surfaces of all of the walls 22, 25, 26 and 27 are in commonalinement and secured to said surfaces is a back wall 28, preferably ofcardboard or other material secured to the display form 20 by suitablefasteners 23, as indicated in FIG. 3 of the drawing and shown, in part,in FIG. 2

The upper portion of the back wall 28 is cutout and fashioned to form acoupling tongue 30 adapted to be passed through the aperture 18, thetongue joining the Wall 28 in a shoulder portion 31, which is adapted toseat upon the lower edge of the aperture 18, as clearly illus trated inFIG. 2 of the drawing. With this construction, the back wall 28 issupported in engagement with the bottom 11 and sides 12 of the frame, itbeing apparent from a consideration of FIGS. 1 and 2 that the upper wall25 is disposed below the crosshead 13 of the frame 10. However, thepanel 17 is of sufficient width to overlie the upper end of the displayform 29, as clearly illustrated in FIG. 2 of the drawing.

In order to simplify the showing, the display form 20, including theback wall 28 only, is shown. in FIGS. 1 and 2. However, in FIG. 3 of thedrawing, I have indicated, in part, at 32 a brassiere which is mountedon the form, the side and back bands of the brassiere being indicated at33 in overlapped relationship to each other, as indicated at 34, wherethey are pinned, as diagrammatically seen at 35, to the back wall 28,the back straps of the brassiere being gathered beneath 33 and 34 informing a finished assemblage, but no attempt is made to show these backstraps. However, they are well known in the art of brassieremanufacture.

At 36 is shown part of the shoulder straps which extend over theshoulder portions 27 and usually to the bust engaging portions of thebrassiere. From the foregoing, it will be apparent that, in viewing thedisplay from the front, the garment, namely the brassiere, will beattractively displayed upon the front wall 23, including the bustportions 24 thereof.

From the foregoing, it will be understood that, whenever desired, a newstyle of brassiere can be arranged upon the molded form, it beingapparent that the molded display form is fashioned to receive thegarment or brassiere of a given size and bust style, It will further beunderstood that a display of this type and kind can be arranged directlyabove a counter, upon which garments, similar to the one arranged on thedisplay, are placed.

Having fully described my invention, what I claim as new and desire tosecure by Letters Patent is:

1. A merchandise display device of the character defined comprising astand, a rectangular supporting frame mounted on said stand and havingrails generally of channel cross-sectional form, the upper portion ofthe frame having an opening, a mounting element passing through saidopening and supported by said frame, said element having an aperturetherein, a hollow merchandise display form having inwardly extendingtop, bottom and side walls including shoulder portions, said displayform having a back wall fixed to said top, bottom and side wallsincluding said shoulder portions, said back wall having an integralcoupling tongue adapted for mounting in the aperture of said element tosupport the display form 011 said element, said back wall being alsosupported on the surface of said frame, said merchandise display formcomprising a molded plastic body upon which merchandise is arranged, andsaid display form being of a contour conforming to and fitting snuglywithin at least part of an article of merchandise arranged thereon.

2. A device as defined in claim 1, wherein said element includes anupper integral extension projecting beyond the top of said frame, andsaid extension having an integral panel extending forwardly anddownwardly and overlying the upper portion of said display form.

References Cited by the Examiner UNITED STATES PATENTS 620,522 2/1899Williams 40-128 712,189 12/1902 Gutmann 40126 X 2,070,652 2/1937 Elmer4016 X 2,414,559 1/1947 Rocklus 40-126 2,788,596 4/1957 Schwartz 40-426X 2,889,970 6/1959 Wallis 40126 2,914,192 11/1959 Glaberson 40125 XFOREIGN PATENTS 1,030,226 3/1953 France.

EUGENE R. CAPOZIO, Primary Examiner. H. ROSS, Assistant Examiner.

1. A MERCHANDISE DISPLAY DEVICE FOR THE CHARACTER DEFINED COMPRISING ASTAND, A RECTANGULAR SUPPORTING FRAME MOUNTED ON SAID STRAND AND HAVINGRAILS GENERALLY OF CHANNEL CROSS-SECTIONAL FORM, THE UPPER PORTION OFTHE FRAME HAVING AN OPENING, A MOUNTING ELEMENT PASSING THROUGH SAIDOPENING SAID SUPPORTED BY SAID FRAME, SAID ELEMENT HAVING AN APERTURETHEREIN, A HOLLOW MERCHANDISE DISPLAY FORM HAVING INWARDLY EXTENDINGTOP, BOTTOM AND SIDE WALLS INCLUDING SHOULDER PORTIONS, SAID DISPLAYFORM HAVING A BACK WALL FIXED TO SAID TOP, BOTTOM AND SIDE WALLSINCLUDING SAID SHOULDER PORTIONS, SAID BACK WALL HAVING AN INTEGRALCOUPLING TONGUE ADAPTED FOR MOUNTING IN THE APERTURE OF SAID ELEMENT TOSUPPORT THE DISPLAY FROM ON SAID ELEMENT, SAID BACK WALL BEING ALSOSUPPORTED ON THE SURFACE OF SAID FRAME, SAID MERCHANDISE DISPLAY FORMCOMPRISING A MOLDED PLASTIC BODY UPON WHICH MERCHANDISE IS ARRANGED, ANDSAID DISPLAY FORM BEING OF A CONTOUR CONFORMING TO AND FITTING SNUGLYWITHIN AT LEAST PART OF AN ARTICLE TO MERCHANDISE ARRANGED THEREON.